Our Goals
Never stop discovering what Jack and others have to say about dinosaurs!
Our Vision
Our vision is to inspire interest, understanding, and passion for dinosaurs and paleontology. By doing so, we hope to elevate children’s confidence in their ability to learn about science and the world in unexpected and engaging ways.


Our Mission
Our mission is to galvanize adventurers of all ages to explore the vibrant and astonishing world of dinosaurs through Jack Horner’s revolutionary scientific discoveries and theories.
Drawing on Jack’s paleontology expertise, we produce products and services that communicate cutting-edge insights about the lives of dinosaurs and the thrill of science.
We develop cross-platform opportunities for personal discovery through scientifically grounded and awe-inspiring experiences.
Our Values
Our values can be summed up in one phrase:
Never stop discovering
By providing opportunities for self-driven discovery that build confidence and commitment
By emphasizing the importance of detective work and finding “evidence” before scientific theory
By sharing cutting-edge scientific findings in clear and exciting ways
By highlighting that all science is connected, adventuresome, and collaborative

Our Key Aims
We make it simple to share Jack's ideas.